Key takeaways
- Revenue and profit matter, but they aren't the most important number.
- We measure success by impact: what remains after the project is done?
- A fixed share of profit goes back, regardless of the business year.
Ten percent of profit is always donated here. Not as a marketing gesture, but as a fixed rule. Revenue and profit matter, they keep the business alive. But they aren't the number we measure success by.
Success is impact, not just revenue
The more honest question is: does anything remain from the work? Software in use that still runs in two years. A team that can carry on without us. A campaign that holds. Impact is what's still there after the project.
Define success only by the bank balance and you optimise for short-term numbers. Define it by impact and you build things that last.
Giving is part of taking
Earning a good living from your work and giving something back is not a contradiction. It's a stance. A fixed share goes where it's needed, regardless of how the year is going.
That stance also shapes how we work. How we approach engagements follows the same logic: long-term impact over the quick close.
