Degeler ConsultingStrategy.
A project from the DC portfolio

Inhouse Influencer

The 12-week programme that turns your team into brand ambassadors.

Skip the agency. The 12-week hands-on programme that turns your team into genuine brand ambassadors.

What it's about

What it's about

Corporate influencing only works when the voices are real. Inhouse Influencer is a 12-week online training programme that turns teams and solo operators into corporate influencers – covering personal branding, AI-powered content creation and a proven social media strategy for Instagram and LinkedIn.

The programme combines on-demand videos and workbooks with weekly live Q&As and coworking sessions. Seven modules guide participants from tool setup and personal branding through Reels, editorial planning and analytics, to a final certificate. No prior knowledge required – the programme starts at the foundations of AI tools and prompting.

Who it's built for

Who it's built for

  • Marketing teams and entrepreneurs in the German-speaking mid-market who want to empower their team as brand ambassadors.

  • Freelancers and personal brands who want to grow visible with a system.

  • Teams that want to use AI productively for content without sounding like a machine.

  • Companies building employer branding with real faces instead of agency templates.

Why it works

Why it works

  • No agency subscription

    92 % of buyers trust people more than brands. Your team produces high-quality content itself, permanently and independently.

  • System, not gut feeling

    Editorial plan, team routines and AI assistance. Employee content generates 5× more reach than the company channel.

  • AI as production leverage

    Reels, carousels and copy produced efficiently with ChatGPT, Canva and a custom GPT. Templates as a base, then just the finishing touches.

  • Measurable career impact

    96 % of participants report positive career effects. Completion includes a certificate with performance documentation.

Who builds this with us

Who builds this with us

Every project has a different constellation. These are the people behind this one.

Inhouse Influencer

The 12-week programme that turns your team into brand ambassadors.

Skip the agency. The 12-week hands-on programme that turns your team into genuine brand ambassadors.

Newsletter

Stay in the loop.

Once a month: a framework from a live engagement, an AI tool we actually use, a Mittelstand mistake you can spare yourself. No spam, unsubscribe any time.

By signing up you agree to our privacy policy. Double opt-in via confirmation email, unsubscribe anytime.

30 minutes, no commitment

Let's justtalk.

You'll leave with an honest read you can actually use internally – whether we end up working together or respectfully part ways. No pitches. No pressure.